Many businesses avail of our expertise to create websites that convert casual visitors into paying customers. As busy as many people are nowadays, most business owners don’t know much about web design or can’t do it, so our work often consists of redesigning outdated sites that don’t add value. Our experience has shown us several common web design mistakes that can lead to disaster.
Here are a few proven ways to get the best results, and a special complimentary offer at the end.
#1 – Be Exclusive
Admittedly, you can have a website with as low as $10. However, for those who want to have a better designed website, having one that you can impress you and your clients will be a better investment especially if you are aiming for a long term business or more sales and/or high-end clients. Why have a site that looks similar to many of your rivals when you can stand out by getting expert help with your web design?
We see many businesses fall into the low-cost trap when trying to save money. However, what you don’t realize with this kind of offer is that in addition to recycling the same templates, these web builders are often restrictive. They are designed to be easy to use, so it’s almost impossible to do anything advanced.
What’s more, the most costly issue is the fact that most of these template-based sites do not rank well in search engines so you lose traffic from Google and other search engines that would have likely turned into sales and profits.
At the start, we recommend that all clients create a custom-made website that is unique to their industry. Sadly, we usually make this recommendation when it’s too late. As you may have found out the hard way, efforts to save money can sometimes cause you a headache. Custom websites can be personalized with professional images and other engaging media. Search engines are also able to index and rank all pages, so that you can be in front of interested customers who are searching the Internet for the products and services you provide.
#2 – Select the best website address
Your website address, also known as a domain name, is what clients type into their web browser to find your website. For example, the web address for Google is www.google.com. It’s important to have a good web address so that customers can easily remember it and search engines can find it.
We’ve found that there are two common mistakes people make when selecting a web address. The first mistake is selecting a long or complicated address. There’s a reason why sites like YouTube, Google, and Facebook are easy to remember. If you look at them all, they are very short. We recommend you keep the address as short as possible while avoiding characters that complicate it like numbers, hyphens, and dots.
The second mistake is selecting a web address that does not contain the right keywords. Search engine rankings are complex, but we know for sure that keyword rich web addresses are important. This is because search engine traffic consistently outperforms other forms of advertising and converts visitors into buyers.
As an expert web designer, we recommend going for a simple and memorable website address for easy recall to clients and effective web search optimisation.
#3 – Get a reliable host
A website hosting company provides virtual real estate that stores all of your website files. Think of your host like the land that your home is built on. The home was built with different materials and design principles, but it had to be built on a piece of land. The virtual “land” is in the form of a server that is owned and maintained by the website hosting company.
Some beginners use shared hosting because it’s cheaper than having your website on its own individual server. That’s good for sites that aren’t expecting lots of traffic, but a business that expects more traffic really need individual hosting.
This is to demonstrate why it is better to have your own host…
Imagine landing an opportunity to be interviewed on a popular radio show that had thousands of your ideal prospects as listeners. You do everything right in preparation for the interview and you have a great offer. The interview goes amazing, and many of your ideal clients want to buy products from you, but there’s a serious problem…
Your website crashed because your shared hosting plan could not handle all the traffic the interview generated. You finally got your big break, but you couldn’t capitalize on it because of an unreliable host.
#4 – Focus on client outcomes
Have you ever met someone who is constantly bragging about their success? They constantly tell you what kinds of cars they drive, how big their house is, how much money they make, and how great their kids are doing in school. To cut it short, no one likes a showoff.
Imagine if a salesman came into your home and tried to sell his products and services based on how “amazing’ he is. Think of how boring it would be to listen to him tell you about his years of experience, how great his customers say he is, his award winning processes, and how amazing he is at customer service.
You would probably say “no thanks” and politely throw him out of your house the soonest possible time you can…
Potential clients will leave your site if you focus on convincing them of how great you are. For sure your company is amazing, but most people don’t care about your years of experience, degrees, and cutting-edge processes. The customers only care about whether or not you can help them reach their desired outcome, so your site should focus on the desires of your ideal client.
Many clients come to us because they are getting little to no response from their websites. We’ve found that transforming the content to be more focused on client outcomes to be a game-changer.
#5 – Create a direct response site
The single biggest mistake we see everyday is business owners designing websites that help them brand their company. We are a media-design company, so we do care about your brand, but we care more about your return on investment.
Big corporations can afford to waste spend money on brand marketing. Entrepreneurs are smarter than that. They know that they must take advantage of every opportunity to ask for a customer to respond.
Direct response marketing is designed to get potential clients to respond by opting into your email list, downloading a free sample, ordering your products and services, or calling for more information about your offers. A direct response approach allows you to track and measure the effectiveness of your call to action.
The Bottom Line
Your website should be a strategic weapon that attracts prospective clients to your offers and generates measurable profits to your company. It’s important to be unique, select the right web address, get a reliable host, focus on client outcomes, and use direct response principles to maximize the effectiveness of your site.
The Great News
We understand that most potential clients already have a website. The best practices mentioned above are examples of how much we’ve learned.
We’d like to help you increase the amount of sales and profits you generate from your website, so we’ve set aside some time to personally review your website and provide some ideas that may help you make more money. The site review is 100% complimentary with no strings attached.
Why would we do this? Simple.
This is how we attract high level clients. If you hear our ideas and find them helpful, you may decide to become a client that very same day, or in the future. This approach ensures that we will give you our best ideas with no risk on your part.
It’s a win-win situation for everyone. You get ideas that will help you make more money from your website and some of the reviews turn into clients for us.
There is a small catch…
We can only do these complementary site reviews for a small group of potential clients. You will have to meet a few qualifications to be eligible for the site review. Specifically, you must be an established business selling a legitimate product or service.
The offer is also time-sensitive for an important reason.
We’re a small company (by design) and can only offer a handful of these complimentary reviews each month. They are all granted on a first come, first served basis.
So if you found this information helpful, and would like to see exactly how these types of strategies could improve your sales on a consistent basis, click here to apply for your complimentary website review now.